Promoting Women’s Entrepreneurship in Mexico Through Blended Learning

Road to Women's Business Growth Mexico

Women’s Entrepreneurship

The first phase of the Road to Women’s Business Growth in Mexico program wrapped up successfully earlier this year.

The “Road to Growth” program is a collaborative venture developed by the Cherie Blair Foundation for Women, with support from the ExxonMobil Foundation, designed to build the business skills and financial literacy of women entrepreneurs. Emerging360 designed and developed the Road to Growth platform, piloting it in Nigeria in 2016 with great results. This year, in collaboration with local partner BEDU, we refined and replicated the platform for the roll out of Road to Growth in Mexico.

Of the 370 women who graduated from the 6-week-long first phase of the Road to Growth Mexico course:

  • 100% indicated that they now have a clearer vision and directionfor their businesses.
  • 98% will apply the knowledge and skills gained from the program to their businesses.
  • 99% indicated that they were happy with the program.
  • Graduates demonstrated a 27% improvement in key business management skills and knowledge

This short video shows how participants gained strength, inspiration, and key business management skills, from Road to Growth.

Testimonials from Mexican Women Entrepreneurs

“I will never finish being grateful for being selected. It was like a revelation for me. Before entering, I thought I knew my company, but now I feel that I understand it more deeply and I feel more committed to improving its financial position.”

“Thank you very much for this opportunity you gave me. I found a way for my company to grow and a guide to achieve it.”

Phase two of Road to Growth is now underway in Mexico, offering more intensive business support to 115 of the initial participants. These women entrepreneurs will receive further training on topics that they identified as priority areas, including leadership, sales and marketing, and scaling and funding. Each woman is paired with an individual mentor and will participate in a range of group activities.

The next iteration of the Road to Growth program will be launched in Nigeria next year.

 

 

 

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