Truly engaging products change lives.
These days, many NGOs pay for Web sites and Android and iOS apps that never get used, because even though their ideas are great, the platforms aren’t well-conceived. Smart user experience (UX) design and rock-solid strategy are crucial in emerging markets where users have a broad range of skill and comfort with technology.
We believe automated testing procedures should be leveraged as much as possible to cover “happy path” user stories and mitigate against regression bugs. At the same time, there’s no substitute for complementary, targeted, manual testing for corner cases that automated tests can’t cover efficiently.
In addition to designing and building world-class products, the Emerging360 team includes experts in digital product strategy, business planning, partnership development, business development, content strategy & content development, project management, product marketing, social media, and program evaluation for Web and mobile initiatives.
We leverage this expertise to help ensure that the great products we design and deliver can succeed in their markets after launch.