Building the Capacity of Women Entrepreneurs in Vietnam through Mobile Micro-Learning

Thanks to support from Qualcomm® Wireless Reach™, the HerVenture mobile micro-learning app for women entrepreneurs is now available in Vietnam. Emerging360 designed and developed the new mobile learning app in collaboration with the Cherie Blair Foundation for Women. And the platform is already helping to build the capacity of women entrepreneurs in emerging markets. Indeed, users are starting and growing more sustainable businesses.

The Android app includes a range of features to help build the capacity of women entrepreneurs through mobile micro-learning:

• 50 micro-learning lessons utilize mobile “flash card” technology. Topics include: launching a business, product customization and innovation, accessing new markets, expanding business operations, and accessing finance.
• Users can learn offline at their own pace—progress syncs up automatically the next time they have a connection.
• The app leverages gamification elements—women earn tokens and upgrade social levels by learning, sharing, networking, and more.
• Users can ask questions on lessons, and others with expertise on the topics help answer them.
• And the platform includes a searchable directory where women business owners can find and network with HerVenture users near them.

Launch of HerVenture: Mobile Micro-Learning for Women Entrepreneurs in Vietnam

At the launch in Vietnam earlier this summer, Cherie Blair said, “When women are economically empowered, wonderful things happen. Families prosper. Economies grow. Communities thrive. Research shows that Asian economies could add $4.5 trillion to their GDP by 2025 by boosting women’s economic participation.”

The Emerging360 team is in Hanoi this week to train WISE, the local partner for HerVenture in Vietnam. WISE is learning to develop new content and build a mobile HerVenture community. And they will also run regular business challenges to help build the capacity of women entrepreneurs in Vietnam.

In addition to Qualcomm®, HerVenture is supported by the Stavros Niarchos Foundation, the Happel Foundation, the Allan and Nesta Ferguson Charitable Trust, and the Swedish Postcode Foundation. Together, we will roll out the app in a number of other countries. Next stop will be Indonesia in late 2018, as we continue to build the capacity of women entrepreneurs around the world.

Learn more about our work empowering women entrepreneurs in emerging markets.